The role of artificial intelligence in integrated marketing communications: A case study of Jumia Online Ghana

Edward E. Brobbey; Ebenezer Ankrah; Philip K. Kankam

Crossref Citations

1. Artificial intelligence (AI) applications for marketing: A literature-based study
Abid Haleem, Mohd Javaid, Mohd Asim Qadri, Ravi Pratap Singh, Rajiv Suman
International Journal of Intelligent Networks vol: 3 first page: 119 year: 2022
doi: 10.1016/j.ijin.2022.08.005

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