Ankrah, Ebenezer, Department of Information Studies, University of Ghana, Ghana
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Vol 13, No 1 (2021) - Original Research
The role of artificial intelligence in integrated marketing communications: A case study of Jumia Online Ghana
Abstract PDF
Author Details
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Reg No: 2002/002017/07
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5 Hafele Street, Durbanville, Cape Town, 7550, South Africa
publishing(AT)aosis.co.za replace (AT) with @
All articles published in this journal are licensed under the Creative Commons Attribution 4.0 International (CC BY 4.0) license, unless otherwise stated.
Website design & content: ©2026 AOSIS (Pty) Ltd. All rights reserved. No unauthorised duplication allowed.
By continuing to use this website, you agree to our Privacy Policy, Terms of Use and Security Policy.
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